Paid Media Manager, TKCS Season 6 & 7
Skills: TikTok Ads Manager, Meta Ads Manager, Ad Delivery Systems
Owned end‑to‑end media planning and buying across linear promotion and Meta social, driving substantial year‑over‑year gains
Increased reach by over 170% despite a reduced budget, dramatically expanding audience exposure
Improved cost per result by more than 65%, reflecting smarter targeting, creative optimization, and spend allocation
Grew total impressions by approximately 20% year‑over‑year while operating under tighter budget constraints
Executed a data‑driven optimization strategy that scaled performance without increased investment
